The power of a cover letter should never be underestimated. It is an essential part of pretty much every job application and is a way to sell your skills to recruiters. The concept is used as a persuasive tool to sell a candidate’s abilities for a specified job role.
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According to Star Employment operations manager, Kylee Russon, your cover letter could be the difference between obtaining a job interview or having your resume ignored. You should be devoting the necessary time to putting the letter together and giving yourself enough time to produce something worthwhile. If the document is clear and concise, your abilities will be made obvious to the employer and therefore more relevant to the criteria of the job.
Stand out
A good cover letter makes a person stand out from the crowd. It is crucial not to just repeat your CV, but to show personality and an enthusiasm into the field of which you are applying to. Do a bit of research into the history of the industry or the company and state how interesting you found a certain development or occurrence. This will show expertise and interest and the person hiring will be impressed that you know your stuff.
Mistakes
A common mistake that many people make when writing their cover letter is lacking in research. Submitting a general letter that isn’t tailored to the job or the company will make an employer think you haven’t put in any research beforehand. While your introduction may not be as specific as it an introduction to you as a person, this doesn’t mean you should use a generic template for the main sections of your cover letter.
You can download our helpful template or call a member of our team today for help and advice on writing a cover letter. Start your job search today by submitting your CV here.
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