We’re spreading the word with the MNA Recruitment New Year Campaign
MNA Recruitment will be blowing away the New Year cobwebs with a high-profile marketing and communications campaign, kicking off from Monday.
As January is traditionally a time when many recruiters and candidates are looking at their options, the MNA’s jobs solutions team will be spreading the word about their range of services through a mix of advertising, PR and digital marketing.
Print advertisements have already begun to appear in the MNA portfolio, which includes the Express & Star and Shropshire Star as well as a number of popular weekly titles.
The print ads will reach the one million people who read the MNA’s titles each week.
Radio advertisements will appear on two leading local stations from Monday. Free Radio will broadcast specially created commercials to listeners across the Black Country and Shropshire.
Meanwhile, Signal 107 will run an employee of the week competition for three weeks, sponsored by MNA Recruitment.
On three successive Fridays starting on January 12, a lucky winner from a local business will win a Red Letter Day experience as well as lunch delivered to their work place for up to 10 people.
To enter click here.
MNA Recruitment has also booked a three-week advertising slot on the M6 billboard, in Wednesbury. The advert will be visible to drivers heading in both the northbound and southbound directions.
As well as offering print and digital advertising, MNA Recruitment provides jobs agency services through Star Employment Services, online service Smart Search and flexible packages through Star HR.
Director of recruitment services Lee Smith said: “With MNA Recruitment being a relatively new combined offer in a competitive market, we wanted to get 2018 started with a high visible campaign to make people aware of our business services.
“As we provide a range of solutions to meet different business needs, we want more people to know about MNA Recruitment and what we can offer.”
Marketing executive Natalie Coughlan, who has pulled together the campaign including the redesigned MNA Recruitment website, said: “Our brief was to make as many people as possible aware of the MNA’s jobs services.
“By drawing upon the strengths of our print portfolio and securing targeted space with other media, we are reaching a large audience to encourage them to consider MNA Recruitment.”